The quality of their output is the best I have encountered anywhere; precise, concise, pitched just right with always an eye to brevity and clarity.
DR PAUL DAY C.CHEM. M.R.S.C. TECHNICAL DIRECTOR, SENTINEL PERFORMANCE SOLUTIONS
Do you want to...get your pr on!
Increase awareness of your product or service?
Influence buyers’ decisions?
Gain credibility and authority in your industry?
Educate your target audience?
Maximise your marketing budget?
WHAT BRAND CLEVER PR CAN
DO FOR YOU
Trade and Consumer Media Relations
Influence thousands of your target customers at a fraction of the cost of advertising. We have the skills to spot compelling stories (from even the most ‘boring’ of technical topics), write engaging and professional press releases, and successfully pitch ideas to editors so that your content gets published.
Digital and Social PR
Your business’ reputation matters just as much online as it does off – if not more so. With our online PR services, we’ll not only help to manage your online presence through postive customer engagement, but also increase it by leveraging the power of digital journalists, bloggers and social influencers.
How we helped a premium water treatment brand influence 154,560 targeted readers per month for just 9% of the cost of advertising
- Incredibly competitive and fast-moving industry.
- Many competitor products much cheaper than the client’s premium quality products.
- Many buyers view all branded products as the same, and will opt for cheapest.
- 30+ year old industry; same messages repeatedly pumped out to buyers.
What we did:
- Trade press campaign in all key magazines read by target audiences.
- Wrote and issued news and product press releases and case studies, and formed educational pieces to sell in to editors.
- Messages focused on the benefits to tradespeople of using premium quality products.
- Fresh messaging engaged and connected with target audience, putting competitors in ‘catch-up’ mode.
- In 2017, PR campaign reached 1,854,730 targeted readers (average of 154,560 per month).
- 2017 campaign coverage cost just 9% of the equivalent advertising space, saving £££,£££’s.
- Award entry write-ups.
- How to and promotional videos, written, shot and edited.
- CPD written and designed.
- Copywriting for website and other printed marketing materials.
- Copywriting for growing European subsidiaries.
- Product and press release photography.
What our clients say about us
In the thirty years I have been commissioning, checking, correcting and approving technical marketing collateral prepared by outsourced agencies, I have found proficiency in technical matters to be generally poor and excellent English language skills to be increasingly rare. However, Brand Clever commands all of these skills to an extraordinarily high degree. I would not hesitate to strongly recommend Brand Clever to anyone.
Exceptional work. Elisa and her team delivered far beyond our expectations, helping us to craft a vision and brand that reflects where we want to go in the market. They helped us refine our vision and mission, our brand identity and aesthetics, redeveloped our website, created presentations, and developed a video which we regard as our nuclear weapon as it simply blows away clients whom we show it to. They even helped us with our signage - literally no job too small and everything undertaken with heart and attention.
Brand Clever got us results when no-one else could, helping us gain exposure in an incredibly competitive market, with coverage in both the UK and the States, and within a tight start-up budget. Save your energy and money and go straight to these guys - they'll stop at nothing to do the best job possible.
DISCUSS YOUR PR NEEDS WITH US
Pick up the phone and tell us what you’re after – your target customers are spending their money somewhere, so let’s make sure it’s with you.