”PROMOTE

Whether you need a team to take care of all of your marketing, or require expertise for specific projects, we can help.

Brand Clever dragged our branding out of the dark ages, developing a brand identity that was befitting of our capabilities and aspirations as a company. They’ve helped with everything from our website, brochure, email marketing and exhibition graphics, to effective PR that has gained us wide exposure to our target clients. Plus, the team are great to work with. I wouldn’t hesitate to recommend them.

JEFF DAYDIRECTOR, AB SYSTEMS

MARKETING SERVICES

Brand Strategy

A strong brand is crucial to attracting and connecting with your target customers. Whether you’re setting up a new company or want to take your current company to the next level, we’ll work closely with you to analyse your business, customer base, competition and industry in order to identify strong and unique market positioning for your brand. We’ll then strategise on the best way to help you reach your business goals, within your budget and timeline.

Marketing CPD
Design and Copywriting

Brochures, videos, spec sheets, websites, sales documents and adverts are assets that will help your business to thrive – but only if they are done well.

Once we have an in-depth understanding your brand, ideal market positioning, and products and services, we’ll work with you to develop professional, consistent, unique and engaging marketing collateral that can facilitate fast growth.

Website dev & social media

Your target audiences are online, so it’s crucial to have digital and social marketing strategies in place. For some, this can be as simple as having a Google-friendly, responsive website that can be found easily on search engines. For others, a mix of email-marketing, social media engagement, blogs, AdWords, and online PR form cost-effective ways of attracting and retaining customers. We’ll work with you to identify and execute effective digital marketing tactics to achieve your aims within budget.

Video

Video is the number one way to accelerate company growth – but again, they must be strategic and done well. Our video partners are television and script writing professionals. Combined with smart marketing strategy, we can produce video which not only looks great but actually tells stories that engage and convert.

CASE STUDY 

DosaFil – innovative water conditioning device

Background:

  • DosaFil was set up in 2016 to innovate on the very traditional and ineffective water treatment solutions which were ingrained in the market
  • A new manufacturer, the client had no marketing staff and limited budget
  • The challenge was establishing DosaFil as not only a credible alternative to traditional solutions, but a better one
  • This would require educating the market about the benefits of switching to a new technology 

What we did:

  • Understood the market, the audience, and how to position DosaFil in the industry
  • Crafted easy to understand, yet compelling arguments for using DosaFil
  • Reflected this positioning in all marketing assets, paying particular focus to copy that educated the audience without damning competitors.
  • Chose a minimalist, clean ‘Apple’ inspired design style which separates DosaFil from traditional water treatment, and communicates advanced technology
  • Built, designed and wrote copy for a new responsive website, which includes compelling messages, video, CTAs, and an easy to use device sizing calculator.
  • Designed brochure and datasheets
  • Updates website monthly to boost search engine position and provide content for social media to lead back to the website
  • Crafted PR campaign within client’s budget to educate the market and increase the authority and credibility of the brand. 
  • Wrote in-depth case studies for website and PR

 Results:

  • DosaFil is now an established and well-known brand in the water treatment space
  • Audience is becoming increasingly educated about the benefits of DosaFil’s evolved technology
  • DosaFil’s devices are installed in many of the UKs most presitigious commercial buildings and is increasingly specificed as the preffered choice for contractors
  • DosaFil has an increasing number of highly qualified and trained distributors who are switching from traditional magentic-based devices and liqiud chemicals

DISCUSS YOUR MARKETING NEEDS WITH US

Pick up the phone and tell us what you’re after – your target customers are spending their money somewhere, so let’s make sure it’s with you